Registration Information for BoP

The objective of this agreement is to acquire data from 50,000 BoP households, in order to understand the behavioural, economic and social patterns within the bottom of the pyramid population. This would facilitate both the SBUs (strategic business units) to better comprehend the needs and the behaviours of the target population and to develop products and services catering to their unique needs. The remainder of this agreement details specific activities, liabilities, and budgets to support the collaboration between the two parties through mutual agreement.