Implementing Girl Effect’s TEGA project

Girl Effect connects girls to each other and to the critical assets they need. It works to create lasting change by harnessing media in innovative ways, building social networks to develop girls’ positive perceptions of themselves and shift how others value them. Girl Effect has set up its Technology Enabled Girl Ambassadors (TEGA) project in Bangladesh in partnership with its local partner, iSocial. Working in partnerships with iSocial in Bangladesh, Girl Effect are conducting research funded by the Department of Foreign Affairs and Trade (Australia) to monitor and influence the programmers of their consortium partners. This includes BRAC, CARE, Nutrition International, Population Council and UNFPA.

Girl Effect trains girl researchers (known as TEGAs) to conduct interviews within her community. TEGAs are trained female researchers aged 17-20 who use a bespoke app to interview respondents in a friendly and non-judgmental way. They are equipped with a mobile phone which has the TEGA research application specially tailored for data collection with data privacy measures. The interviews are conducted using a mobile research app which has been developed specifically for this purpose. The methodology is particularly well-suited for conducting qualitative research on a diverse range of topics including sensitive subjects. 


Geographical Coverage: Initially, the locations are Dhaka, Jessore, Rangpur and Bogra.


Duration: 17 (seventeen) months

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